Freelancing Program (Digital Marketing and Graphic Design)
KICK START YOUR CAREER IN FREELANCING
The first set of cohorts is underway and applications are currently closed. However, please check this page in a few weeks. Applications will re-open for future cohorts once the schedule is finalized.
Pakistani freelancers earned $400 million from freelancing in 2022 and are now the third largest community of freelancers in the world.
Join our fully-online program, with 10 weeks of training and 6 months of apprenticeship with an experienced mentor, to launch your career as a Freelancer.
In this program, you will undergo an intensive 10 weeks’ training to build your technical skillset with in-demand digital marketing and graphic design skills needed to excel as a freelancer on major freelancing platforms. After the program, as you embark on your freelancing career, you will be part of an exclusive 6 months’ apprenticeship program in which you will gain insights and guidance from top-rated freelancing mentors as you build your portfolio and start earning. This unique bootcamp-style program covers a curriculum which combines technical skills’ training with mentoring and soft skills’ coaching (mindsets and behavioral skills).
Program Length
10 weeks+ 6 months of apprenticeship
Mon–Fri, 9am–2pm
Fully Online
Ready to get started?
- 15 minutes 1
REGISTER FOR THE PROGRAM
Create your account and answer a few simple questions around your interest in and availability for the program.
- 40 minutes 2
COMPLETE THE ONLINE ASSESSMENT
The assessment tests basic numeracy and literacy. It will take you approximately 30-40 minutes to finish.
- 3
COMPLETE A CREATIVE TASK
How creative are you with solving problems? Here’s your chance to show us. Complete a small task to show us you have what it takes to be a freelancer!
- 45 minutes 4
GIVE AN INTERVIEW
Here's your chance to meet with the Program instructors online. Upload your ID and education documents and then keep an eye on your phone and email for more information on your interview slot. Best of luck!
- 60 minutes 5
PARTICIPATE IN THE PROGRAM ORIENTATION
Join the online program orientation where you will find out about the program schedule, what to expect in the program, and how to prepare yourself to make the most of the opportunity.
- 6
GRADUATE AND START YOUR APPRENTICESHIP!
After the 10-week training, you will be paired with a top-ranking Freelancing Mentor who will provide you with hands-on support in the first 6 months of your freelancing journey, supporting you to earn up to and above USD 200 per month!
What your journey will look like
Skills Earned
Technical Skills
We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:
- Customer analysis and segmentation
- Company and product analysis
- Digital marketing Planning (KPIs, appropriate marketing channels and actions, and measuring outcomes with Google Analytics)
- Corporate branding
- Personal branding
- Content creation strategy
- Email marketing
- Search Engine Optimization (On-page SEO & Off-page SEO, Google Tools for SEO, including Google My Business, Google Trends, and Google Search Console)
- Search Engine Monetization (SEM campaigns and ad extensions, SEM reports and interpretation, with an emphasis on Google Ads)
- Google Display
- Social media foundations, including performance evaluation and management of social media campaigns (Facebook, Instagram)
- Adobe Photoshop
- Adobe Illustrator
Behavior & Mindsets
In every career, there are key skills that will help you be successful. We'll train you to build these behavioral skills and mindsets within yourself:
- Creativity
- Orientation to detail
- Proactiveness
- Time Management
- Growth Mindset
- Persistence
- Personal Responsibility
- Future Orientation
Freelancing Readiness Skills
- Training will include on-training drills, and practice days to learn and practice the important technical skills
- You will also be directed to learning resources where you can upskill yourself further as a freelancer even after the program has ended.
- After training, you will have the opportunity to gain mentorship from top-rated freelancers in a 6-months apprenticeship program.
Ongoing benefits of Generation
A Trusted Network
Continued contact with the Generation graduate network
Events
Events and workshops to help you keep growing
Give Back
Become a mentor to help others
Support
Troubleshoot your job challenges
